ABOUT US

Caren McNamara was tired of throwing away glass bottles that could be washed and refilled instead of landfilled or recycled.

Around the world, refillable glass systems are the norm. It is clear that they deliver a more sustainable solution and bring down packaging costs for producers. 

So she asked…

“How do we collectively ‘flip the script’ and build a refillable glass system here in the United States?”

  • Starting with due diligence, Caren explored why the U.S. lost its refillable glass system and how she could bring it back. She connected with beverage producers, policymakers, non-profits, and municipalities and determined there was a strong desire for a refillable bottle solution. 

    Incorporating as a Benefit Corporation, she founded Conscious Container and set up proof-of-concept glass bottle collection pilots and with first team member Darilyn Kotzenberg. They established craft beer bottle drop-off locations in Nevada, set-up California redemption collection partnership with a local waste hauler, and hosted a booth at many events and markets.

    Based on positive consumer engagement and demand, number of bottles collected, the emerging EPR laws and other new legislation to curb waste and climate change, and amazing collaboration across industries, it is clear the time for refillables is NOW.

    With pilot successes, a Conscious Container team began to form. President Bruce Stephens, former CEO of Wine Bottle Renew, brought his experience and lessons building and running a wine bottle reuse business. Kelly Northridge and Trip Hosley brought their finance, strategy, sales, and operations experience. And with Darilyn Kotzenberg continuing to provide marketing and design leadership it rounds out the leadership team.

    With multiple speaking engagements across the recycling and sustainable packaging ecosystems, Caren and the team know Conscious Container’s refillable system brings a powerful business solution to our single-use packaging waste crisis while delivering reduced packaging costs and CO2 impacts for beverage producers.

    Join us to bring “refillable revolution” glass bottle system back into our US infrastructure and economy.

Management Team

  • Caren founded Conscious Container, a California Benefit Corporation, in 2017 to bring refillable glass bottle marketplace back into US economy and infrastructure to reduce single-use packaging waste.

    After 20 year as a successful project and change management consultant, Caren was inspired by the circular economy solution refillable bottles presented. Standing up several proof-of-concept collection pilots proved the demand from consumers and producers. Caren quickly gained traction collaborating with global beverage producers and glass manufacturers, policymakers, leading non-profits, and investors to scale this business.

    On the side, Caren loves mountain sports, barrel-aged craft beers, and connecting with family, friends, and anyone who wants to dialog about refillables!

  • Bruce has 40 years business experience in sales, supply chain manufacturing, warehousing, and factory production operations. He majored in Business Administration at California State University, Chico. In 1979 became west coast representative for the Tony Lama Boot Co. with a retail customer base of over 400 outlets. Separately, he helped form Western Boot Service, a custom boot rebuilding facility in Auburn, CA .

    He moved to Cornwall, England in 1986 while working for Kean Productions, a Taiwanese neoprene rubber and clothing manufacturing company. He set up European warehouse distribution and facilitated custom OEM products. In 1994 he founded City Software Consultants, an SAP recruitment company and ultimately sold the business to Value Stream Engineering a SAP implementation partner. In 2009 Bruce was CEO and founder of Wine Bottle Renew, a glass container washing operation in Stockton, CA.

    Since 2011 he has setup Aquaponic Greens, an aquaponic herb production facility in Sonoma, CA He is an avid winemaker and lives in Sonoma, CA.

  • Darilyn is Creative Director at DK Design Studio, with 30+ years experience in the high-tech industry and 15 years focused on sustainability businesses and organizations.

    As an entrepreneur she has managed 100s of accounts including the Alameda County Sustainability program, CodeScience, the Altwork Station, Earl’s Organic Produce, Tahoe Food Hub, Jeff King & Company, Conscious Container, Citizens’ Climate Lobby, Elders Action Network, Elders Climate Action, GreenLynx, La Serena Properties, S&L Realty, and many more.

    Living in a small house in north Lake Tahoe, she practices organic permaculture gardening, composting, bike transportation, and is a non-consumer advocate. She is mostly vegan and single-use plastic free, has ridden her bike around the world, learned how to fly planes, and loves to cook. Adopting older dogs and sharing the end of their lives is a privilege that has taught her patience & gratitude.

  • Kelly Northridge MBA, MPH, DPHIL has worked with, started, and grown many entrepreneurial ventures over the past 20 years across industries including corporate services, fashion, biotech, health tech, and social enterprise.

    She has a background in finance including venture capital and mergers and acquisitions; economic impact; international strategy; change management and organizational development. She holds a BS in International Business and Economics, cum laude, from the University of Nevada, Reno, an MBA focused in International Sustainable Development from Cornell University, a Master’s in Public Health focused in International Health Management from UCLA, and completed her doctorate at the University of Oxford focused in Strategy & Innovation.

  • Trip is a serial entrepreneur with 25+ years experience in business building, sales, and growth management across the CPG, Hospitality, and tech industries. After graduating from Cornell, he spent a brief stint in the US Army as an armor officer, then joined the reserves and set about the nomadic lifestyle of hospitality management in resort locations.

    Trip grew up in a family that focused on self-sufficiency and family business. In the mid 90’s he found his forever home in Lake Tahoe—then he drank some stuff out of a blue and silver can—and accepted a job that took him to LA.

    After a period expanding US markets for Red Bull in the late 90’s, he joined a tech company pioneering web-based solutions for inventory management for bars and restaurants. He then began opening restaurants and hotels with his brothers in San Francisco and then New York. He consulted on multiple projects for SSP America’s airport operations.

    Trip can be found in the company of his lab mutt and young son eating oysters at Marshall, trekking northern CA parks, boating on lake Tahoe, or biking anywhere they can fit in a ride.

Industry Advisors & Board Members

  • Heidi has been a trailblazer in the solid waste industry in California for over 25 years, working with companies, governments, and the public to reduce waste, improve product design, and recyclability, and implement cost-effective projects and policies which protect human and environmental health.

    Heidi earned a B.A. in Political Science – Public Service from the University of California at Davis and a Master of Public Administration from the University of Southern California.

    Since 2007, Heidi has led CPSC to become a nationally recognized leader and driver for innovative product stewardship programs across the country.

  • Sustainability is a not just an interest, but a lifestyle and a profession for Cheri. She has worked in the sustainability field for fifteen years and recently joined Chico State as the Campus Sustainability Manager.

    While in grad-school, Cheri ran a non-profit educating elementary school students on recycling and composting, then worked for twelve years as the Sustainability Manager for Sierra Nevada Brewing Co. She worked on energy efficiency and generation, water conservation, zero waste, and alternative transportation projects as well as policy and governmental affairs and building a community of engagement via education.

    Cheri held lead roles in projects that have been certified Platinum in both LEED and TRUE Zero Waste, served as co-Chair of the Brewers Association Sustainability Subcommittee, and was a founding board member of TRUE Zero Waste.

    She served as Chair of the City of Chico’s Sustainability Task Force and is now the Director Of Sustainability at Somers West.

  • Master Brewer at Bear Republic, Peter fell in love with craft beer in the late 1980s while attending Lewis & Clark College in Portland.

    Upon graduation he promptly followed his calling and brewed for Full Sail from 1993 to 1995.

    With many beer related stops along the way (Salt Lake City, Healdsburg, Guerneville, and Calistoga) he eventually landed as Master Brewer for Bear Republic’s production brewery in Cloverdale, California.

  • Ryan has over 20 years of experience in various government affairs roles. He led the legislative and political efforts throughout the North American region for an industrial trade association and a Fortune 500 company.

    He has a strong business acumen and awareness to the political sensitivities companies face in the legislative arena. Ryan has a reputation of operating in a bipartisan manner to achieve policy solutions He has a record of successful legislative results in the following areas: climate change, energy & environment, packaging, recycling, sustainability, taxes, and trade.

    Ryan earned a B.A. in Political Science from the University of Michigan and a J.D. from Michigan State University.

  • Bill graduated the United States Naval Academy in 1987 where he studied aerospace engineering. He served in the Navy in a support role during the first Gulf War and received his MBA from Northwestern’s Kellogg School. Always enamored with aviation he became a private pilot and started his career at United Airlines.

    Exposed early to management consulting, he first joined a boutique firm focused on the aerospace industry, was later recruited to a global firm, and then a start-up recruiting him to open their European operations, and run their Aerospace business.

    Bill co-founded his own management consulting firm Tenzing, which is in its 17th year serving clients around the world. He took a seven-year “sabbatical” from Tenzing where he turned around a $100m technology JV between Boeing, Lockheed, and others, and started other businesses in renewable energy, finance, and the wine industry where he was CFO of Wine Bottle Renew. One of those businesses raised $100m in 2018 to continue its rapid growth.

    Bill and his wife Pat moved their family to Sonoma in 2003 and he is back at Tenzing full-time.