Empty isn’t necessarily the end for a beer bottle: Sonoma County’s Conscious Container launches pilot effort to collect, clean, reuse.

One-time use bottles of beer, wine and soda could be eliminated if Caren McNamara has her way.

Companies stopped reusing bottles on a large scale basis in the United States in the mid-1900s when consumer preferences changed, making recycling less attractive. Now they are rethinking that business model, knowing that reusable bottles is cost efficient.

“We will be the first to market with a refillable bottle,” McNamara, founder and CEO of Conscious Container, said. “Refillable glass bottle when designed as one can have 15 to 25 turns. It really depends on how it is designed. The heavier the bottle the more turns it can take.”

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