Glass can have a very long lifespan if it avoids the recycling process after just one use. That’s the mission in mind for the Truckee, CA based glass reuse company, Conscious Container. In their partnership with Beyern Brewing in Missoula, MT, they have recently begun a pilot program in Northern Nevada that invites people to drop off their empty beer bottles at designated locations, and then sends the bottles off to be thoroughly inspected, sanitized, and branded for reuse, giving beer bottles a second life while saving manufacturing costs and energy that would otherwise go into new and recycled bottles.

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