Press Release: Northern Nevada Collection Pilot Launch
Conscious Container: Purpose Driven Reuse
Craft Beer Bottle Refilling Pilot Comes to Northern Nevada
September 19, 2017
Sparks, NV: Conscious Container & Great Basin Brewing Company announces the launch of a Northern Nevada Craft Bottle Refilling Pilot.
The launch will be held in partnership with ‘Supper in the Street’ , a farm to fork supper served family style, to be held on Thursday, Sept. 21, 5:30 – 8:00 p.m. on Victorian Square in downtown Sparks. The event is hosted by WNC Specialty Crop Institute and Great Basin Brewing Company. ‘Supper in the Street’ tickets and information can be found on the WNC website.
Conscious Container is a glass bottle reuse start up company. Founder Caren McNamara started the company because she was tired of throwing away glass bottles that could be reused in their original mold. “The glass bottle refilling marketplace is commonplace in many other countries and has staggering positive impacts for our environment”.
Conscious Container is partnering with Great Basin Brewing Company to launch our first incentivized craft beer bottle ‘collection only’ pilot right here in Northern Nevada, with consumers receiving a $1 Great Basin Brewery credit for each case of 24 empty Great Basin 12oz brown beer bottles dropped-off at either the Sparks or Reno Great Basin Brewpub locations. These bottles will be cleaned and refilled with craft beer by a neighbor craft brewer, Bayern Brewing, in Missoula, MT.
“Key to this collection pilot is our partnership with Great Basin Brewery, and owner Tom Young”, said McNamara. “Great Basin Brewing has always been a local leader in supporting and fostering opportunities for local Nevadan’s to participate in making a difference, and this time it’s about craft beer bottle reuse”.
Consumers can drop-off their cases of 24 empty 12oz brown beer bottles at the September 21 launch event and going forward at either Great Basin Brewpubs during standard hours of operations. Check the Conscious Container website page for more information on this collection pilot and other glass bottle reuse programs.
Brewer Magazine covers Northern Nevada pilot launch
How Bottle Sharing Programs Help Boost Sustainability
By Jon Sicotte on September 29, 2017
With key points like diverting glass from from landfills, helping to eliminate the energy to manufacture new bottles and lessening the demands for mining silica and sodium to make new bottles, Nevada’s Great Basin Brewing is looking for a new way to be more green.Working with Conscious Container, Great Basin is collecting its used bottles to be cleaned and sent back into the craft beer world with beers packaged from neighboring brewery, Bayern, in Missoula, Montana.
“We have the greatest potential to get lots and lots of our bottles back into the re-use system,” explained Great Basin Brewmaster Tom Young. “We initiated our program by offering $1 per case for anyone willing to return their empty Great Basin bottles. Conscious Container will pick up the bottles from there.”
Young pointed out that although cans are a popular alternative to bottles and can be recycled, he said that mining aluminum is quite destructive.
“It occur mostly as an ore called bauxite that is formed in tropical and subtropical climates in generally flat-lying, shallow deposits that cover lots and lots of area requiring wide destruction over large areas to mine the ore,” he said. “Re-use of glass is a much cleaner alternative and [Conscious Container founder] Caren [McNamara] is leading the charge to bring this to economically viable reality.”
Great Basin will also assign special events where they will celebrate this endeavor by offering additional incentives like free pints, food specials, or have it on nights with music to convince consumers to do what Young calls “the right thing” and get empties back into the re-use stream.
“We applaud [Conscious Container’s] efforts as yet another effort to achieve sustainability,” Young said. “It fits well into the intent and culture of the Great Basin mission driving both staff members and our beer fans to continue to help us to make this world a better place.”